Dexters Workwear

We worked with Dexters to launch their new brand with an informative and persuasive eCommerce store and a digital strategy to get their innovative workwear product to market.


increase in sales


increase in average cart value


increase in conversion rate

Meet Dexters

Dexters is all about innovative workwear that’s designed by professionals, for professionals.

The main Dexters product is a modular workwear trouser that features a unique and interchangeable pocket system, which can be completely customised according to the needs of the individual trade.

How We Helped

  • Brand Development
  • Shopify Web Design & Development
  • Digital Marketing Strategy
  • Social Media & Content Marketing
  • Personalised Email Marketing
  • Influencer Outreach
Visit Website

The Launch

Once the team had their product and idea, they came to us for a distinctive brand identity; working with our brand development team to identify the market, the competition and the key benefits.

Using these insights, we then created the Dexters brand; the name, the logo, the colour scheme, the tone of voice, the key messages and the marketing strategy.

The Online Store

To sell the Dexters trousers online, we created a bespoke Shopify site to act as the main sales channel for the business. We created a site that not only matched the look and feel of the new brand, but also communicated the innovation of the product easily.

We're delighted to share that the online store drove a high amount of initial sales and also drove interest from customers, the trade and industry influencers; acting as a strong foundation for the brand’s future growth.

Making It ‘Work’

We continue to with Dexters on an ongoing digital marketing strategy that continues to attract new customers and grow the brand.

We work collaboratively with the team to create a digital strategy that aims to increase orders and sales and position Dexters as a fast-growing industry leader.

This includes digital advertising, influencer outreach, email marketing, social media, content marketing and ongoing conversion rate optimisation.

We appointed Statement as an eCommerce specialist to help us to develop the brand, website and digital marketing strategy for our innovative new workwear range. We're now working with Statement as our ongoing digital partner to help fast-track the launch and growth of our exciting new brand.

Lawrence Sheppard, Director

Let's Talk

We’d love to chat about how we can work with you on your next eCommerce project and help your business grow